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WHEN DESIGN
IS NOT ABOUT PIXELS /but/
ABOUT PEOPLE

I specialise in creating websites that are not only pleasing to the eye, but also solve problems.
In my work, I combine DESIGN, MARKETING, and TECHNOLOGY.

web desiner
Irina Ivanova-Panni
how can I HELP you
I create websites that yield results: they help attract customers, strengthen your brand, and simplify communication with your audience.
With me you get not just a design, but a complete tool for business development: from strategy and visuals to meanings and technologies.
UX/UI design
A beautiful website is only half the battle. I design interfaces to be user-friendly, ensuring that every element works toward the business goal. As a result, users stay longer, take more actions, and return again.
AI & Prompt Engineering
I actively use artificial intelligence and know how to work with it professionally. This helps speed up processes, generate non-standard solutions, and create visual and text content of a new level. You get faster and better results.
Content & texts
A website without content loses its value. I write texts and select visuals that not only look beautiful, but also appeal to emotions, build trust, and help sell.
Strategy & Marketing
I have been working in marketing for over 20 years and see business not only as a designer, but also strategically. This allows me to create websites that are integrated into the marketing system and really yield results increasing sales, trust, and brand awareness.
FIGURES
successful projects
in design and graphics
years in marketing:
I understand how customers think and what influences their decisions
100+
20
brands received websites, graphic layouts, and corporate identity designs on a turnkey basis
customers returned with repeat orders
30+
20+
Get a free audit of your website
find out right now what is hindering your sales or slowing down your brand’s development.
MY PROJECTS
01

Everything in one place: design + content + strategy

You don't need to assemble a team of different specialists.
I take care of the design, structure, texts, visual content, and marketing logic—the project moves faster and without any hitches. Even if you don't understand what UX and UI are, I will explain it in simple terms so that every step is transparent.
02
Business Focus
Extensive experience in design and marketing helps us set the right goals: increase in applications, conversion, trust. Design and content are subordinate to business objectives, not fashion for fashion's sake.
03
Transparent process
& deadlines
I like order in projects: first, a brief and audit, then a prototype in Figma, design, content, and launch. Everything is broken down into stages with clear deadlines, and progress is visible in Notion or Trello. This guarantees transparency and peace of mind for the client.
04
Strong packaging & consistency
I create a UI kit, a mini-guide to style and page structure. This saves resources for future expansions and ensures a consistent, recognisable visual language.
05
Post-launch and support
I help you get through the first few weeks after publication: checking analytics, fine-tuning key blocks, recommendations for improving conversion, and hypotheses for A/B testing.
Why it's convenient to work with me
I created the ITALODESIGN creative space so that entrepreneurs and brands could easily and quickly get a website and design that really work.
ITALODESIGN — is all about convenience, transparency and results: everything in one place — from ideas and meaning to launch and support.
FAQ
The cost depends on the complexity of the project, the number of pages, and the level of detail. A landing page will cost less than an online store with hundreds of product pages. After the briefing, I will give you a fixed price or offer several packages so you can choose the best option.

prices

SHALL WE GET TO KNOW EACH
OTHER
Please contact me
to discuss your project

Irina Ivanova-Panni

Web designer, UX/UI designer, marketing specialist

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