I specialise in creating websites that are not only pleasing to the eye, but also solve problems. In my work, I combine DESIGN, MARKETING, and TECHNOLOGY.
web desiner Irina Ivanova-Panni
how can I HELP you
I create websites that yield results: they help attract customers, strengthen your brand, and simplify communication with your audience.
With me you get not just a design, but a complete tool for business development: from strategy and visuals to meanings and technologies.
UX/UI design
A beautiful website is only half the battle. I design interfaces to be user-friendly, ensuring that every element works toward the business goal. As a result, users stay longer, take more actions, and return again.
AI & Prompt Engineering
I actively use artificial intelligence and know how to work with it professionally. This helps speed up processes, generate non-standard solutions, and create visual and text content of a new level. You get faster and better results.
Content & texts
A website without content loses its value. I write texts and select visuals that not only look beautiful, but also appeal to emotions, build trust, and help sell.
Strategy & Marketing
I have been working in marketing for over 20 years and see business not only as a designer, but also strategically. This allows me to create websites that are integrated into the marketing system and really yield results increasing sales, trust, and brand awareness.
FIGURES
successful projects in design and graphics
years in marketing: I understand how customers think and what influences their decisions
100+
20
brands received websites, graphic layouts, and corporate identity designs on a turnkey basis
customers returned with repeat orders
30+
20+
Get a free audit of your website
find out right now what is hindering your sales or slowing down your brand’s development.
/ website of the center for breeding purebred cats
The logo for a VIP hotel for cats and an exotic cat breeding facility was developed as part of the launch of a new brand, and a landing page was also created.
The logo for the online houseplant store was developed as part of a rebranding initiative. The website was also redesigned.
A printing package was developed for a charity classical music concert (Vienna). Poster, ticket, program, booklet.
Printing and POS for the MPN Patientag conference (Vienna)
Tea packaging design
Booklets for the Etiquette Summer Course for Young Ladies event (Italy)
Advertising poster for mailing and placement in Reels for the online school Russian Class as part of a collaboration to create a website and promotional landing page.
01
Everything in one place: design + content + strategy
You don't need to assemble a team of different specialists. I take care of the design, structure, texts, visual content, and marketing logic—the project moves faster and without any hitches. Even if you don't understand what UX and UI are, I will explain it in simple terms so that every step is transparent.
02
Business Focus
Extensive experience in design and marketing helps us set the right goals: increase in applications, conversion, trust. Design and content are subordinate to business objectives, not fashion for fashion's sake.
03
Transparent process & deadlines
I like order in projects: first, a brief and audit, then a prototype in Figma, design, content, and launch. Everything is broken down into stages with clear deadlines, and progress is visible in Notion or Trello. This guarantees transparency and peace of mind for the client.
04
Strong packaging & consistency
I create a UI kit, a mini-guide to style and page structure. This saves resources for future expansions and ensures a consistent, recognisable visual language.
05
Post-launch and support
I help you get through the first few weeks after publication: checking analytics, fine-tuning key blocks, recommendations for improving conversion, and hypotheses for A/B testing.
Why it's convenient to work with me
I created the ITALODESIGN creative space so that entrepreneurs and brands could easily and quickly get a website and design that really work.
ITALODESIGN — is all about convenience, transparency and results: everything in one place — from ideas and meaning to launch and support.
FAQ
The cost depends on the complexity of the project, the number of pages, and the level of detail. A landing page will cost less than an online store with hundreds of product pages. After the briefing, I will give you a fixed price or offer several packages so you can choose the best option.
On average, from 2 to 6 weeks. Landing pages are faster, corporate websites or online stores take longer. The timeframe depends on the scope and speed of approvals.
I handle the entire cycle: prototype, design, texts, visuals, content. If necessary, I bring in trusted developers for layout and launch. If you have your own team, I will provide them with the finished layouts and UI kit.
Yes, definitely. I design all websites so that they look correct on computers, tablets, and smartphones.
Yes. I write texts, select visuals, and use AI to generate ideas. As a result, the website receives comprehensive and sales-oriented content.
I always start with a prototype and visual concepts to establish the style early on. The price includes several rounds of revisions, so you're sure to enjoy the final version.
Yes, I conduct audits and suggest improvements: from redesigning individual blocks to complete reworking. Sometimes it is more profitable to update a website than to build a new one.
Complete set: design layouts, UI kit, texts, and visuals, ready for transfer to the developer or for publication. With a turnkey solution, you get a fully ready website with management instructions.
I work through convenient channels (Telegram, WhatsApp, Email). I upload all layouts to Figma and track progress in Notion/Trello. You always know what stage the project is at.
Yes, during the first few weeks, I help with minor adjustments, metric analysis, and recommendations for improvement. Long-term support can also be arranged.
prices
Landing
One-page website Promotional website Portfolio website Up to 10 blocks